TraxTrax

High-tech SaaS platform for managing grocery retail

Analytics date: 13.07.2026

Basic information

  • Head office

    Singapore
    Head office
  • Geography of business

    China
    • China
    • Japan
    • Russia
    • United States of America
    Geography of business
  • Date of the last round

    Last round 11/2023
    Date of the last round
  • Total funds raised

    $1.1B+
    Total funds raised
  • Price per share

    $59
    Price per share
    Price per share. Based on the latest known transaction. It is not an offer or investment recommendation.

Analytics date: 13.07.2026

IPO forecast

02/2026. Rather than going public, the non-China Image Recognition (IR) business exited via M&A — the Gemspring Capital affiliate acquired and merged it with FORM. So Trax's liquidity event was a private-equity change-of-control, not an IPO.


At the start of 2022, Trax was targeting a $3–3.5B IPO on Nasdaq and actively preparing to go public. However, the IPO was postponed due to unfavorable market conditions.

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Est. IPO date

Valuation *
https://www.calcalistech.com/ctech/articles/0,7340,L-3928955,00.html
$ 3.5B

Competitor Analysis

Comparison with other companies in the industry.

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flatexDEGIRO AG
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Bazaarvoice
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